Michelin declared top 10 European brand in Best Brands study

Michelin has been named one of the 10 best corporate brands in Europe following a representative study by Best Brands. “We are delighted with this outstanding result,” says Anish K Taneja, director of sales Michelin Germany, Austria and Switzerland.

“This position in the top 10 corporate brands shows that our products and the Michelin brand enjoy a very good reputation among customers throughout Europe. For us this is a clear validation of our path and purpose and we will continue to specifically focus on the needs of our customers.”

At the award ceremony the organisers welcomed Claire Dorland-Clauzel, executive vice president, brands and external relations and member of the Michelin Group executive committee, alongside Taneja.

In producing the study, GfK Market Research questioned a total of 5,000 people in Germany, England, France, Italy and Spain in an online survey. The researcher pre-selected 58 enterprises operating in Europe based on sales volumes, reputation and market capitalisation for the survey. Criteria such as sympathy, identity and uniqueness were included in the final rating along with reputation, internationality and productivity.

Since 2004, the Best Brands awards have been held annually by the agency Serviceplan together with Die Zeit, GfK, Markenverband, ProSiebenSat.1 Media SE, Ströer SE and WirtschaftsWoche. In addition to the Best Corporate Brand there were also special awards for the Best Highest Growth e-Commerce Brand, Best Product Brand and Best Growth Brand.