Hankook Tire refreshes its European web presence

Hankook Tire has relaunched its website for the UK and 11 other European markets. The reported aim of the redesigned hankooktire.com website is to cater to a growing demand for first-hand online information; in addition to providing details about products and offering a search function based on tyre size or vehicle type, the site includes an upgraded dealer locator tool that points motorists to their closest Hankook retailer by postcode or city. The site’s rollout in the United Kingdom, Czech Republic, France, Hungary, Italy, the Netherlands, Poland, Russia, Spain, Sweden and Turkey follows its pilot launch in Germany last year. Users are automatically be directed to their local version of the site.

“The internet plays a major role in the consumer’s research and decision making process before buying a new set of tyres,” comments Gang Seung Lee, vice-president of marketing and sales at Hankook Tire Europe. “With our new website we make the necessary information as easily accessible as possible to help customers find the right product for their needs as well as additional tyre information ranging from tyre fitting to storage and care.”