Guus Hiddink to appear with Yokohama at 2016 Geneva Motor Show

Yokohama Rubber has announced its exhibition activities for the 2016 Geneva International Motor Show, with the manufacturer’s Chelsea FC sponsorship taking centre-stage. The BluEarth-A AE50 Chelsea FC Edition, which features the logo of the Barclay’s Premier League holders, will be presented with a personal appearance by current first-team manager, Guus Hiddink and Chelsea managing director Christian Purslow, who will conduct a Q&A session. In addition, the company’s Advan Sport V105 global flagship tyre will be featured.

The company’s booth will display Yokohama’s latest tyre technologies, including the latest aerodynamics concept tyre. The new concept includes a side fin design that controls airflow around the tyre to reduce fuel consumption and increase stability. The booth will also display a new concept tyre based on the latest technologies for reducing tire weight.

Yokohama will hold a press conference featuring its newest product on 1 March at 16:15, while its interview with Chelsea’s Hiddink and Purslow will be on the second press day, 2 March, at 14:00. The 86^th edition of the Geneva International Motor Show will be held from 3-13 March, with press days on 1-2 March.