New look for Falken at Tokyo Auto Salon

Falken Tyre will present its new brand identity at the upcoming Tokyo Auto Salon 2016 at Makuhari Messe in Chiba Prefecture from Friday 15thJanuary to Sunday 17th January 2016.

The theme of this year’s Falken booth is ‘Experience the PULSE’ with visitors able to feel the PULSE first-hand via bespoke exercise bikes that convert the energy generated when pedalling into exciting video and music playback.

Continuing the theme of energy, other exhibits will include a full-scale model of the Falken-sponsored Red Bull Air Race ‘plane flown by ace pilot Yoshihide Muroya, flanked by the Falken Porsche that competed in the Porsche GT3 CUP Challenge Japan.

Complementing the dramatic vehicle displays will be Falken’s latest line-up of Azenis, Ziex, Sincera and Eurowinter series tyres.