Membat attending Automechanika Jeddah

Membat is exhibiting at Automechanika Jeddah, Saudi Arabia’s leading regional trade fair for automotive industry, which takes place between 26 and 28 January 2016.

The Mediterranean tyre brand will introduce the tyre patterns developed during 2015 to the local market. The new catalogue will include the Passion Runflat tyre. In less than a year, this pattern has achieved A Grade in all sizes for Wet Grip.

In addition visitors to the Arabian exhibition will have the opportunity to discover the improvements made on the Membat’s current summer patterns Passion (PCR, UHP), Enjoy (PCR HP), Potens (SUV), Intense (4×4 AT) and Tough (LT).

Company representatives described Automechanika Jeddah as “a great platform for both visitors and exhibitors to approach the Saudi Arabia’s automotive aftermarket”. The show will feature over 170 exhibitors from over 27 countries. Membat has previously exhibited its products in Automechanika Dubai and Automechanika Johannesburg.

Exhibiting to Automechanika Jeddah is part of Membat’s annual growing plan for 2016. Bearing in mind that Membat is now selling in 20 countries, the tyre brand has set up two main goals.

The first target is to develop the existing markets in Eastern Asia, Europe and South America in order to increase sales. For this purpose, Membat has improved the product and will create brand awareness together with providing marketing tools to the distributors and retailers.

The second target for 2016 is to open up new markets in order to expand the firm across 10 further countries.