Bridgestone appoints Reinke to US marketing role

Bridgestone Americas has named Justin Reinke its new director of marketing for the Bridgestone Americas Tire Operations Consumer Tire Marketing team. He succeeds Amber Holm, who recently was promoted to vice-president of brand marketing, US and Canada, for Consumer Replacement Tire. Bridgestone says Reinke will lead the company’s brand-building efforts to develop stronger marketing programmes and drive continuous improvement.

“Justin will be a key player for Bridgestone and the Consumer Tire Marketing team,” said Philip Dobbs, chief marketing officer, Bridgestone Americas Tire Operations. “With his experience in consumer product brand management and track record of driving successful results, I am confident that he will help us continue to strengthen the Bridgestone and Firestone brands on a global level.”

Reinke began his career at Whirlpool Corporation, where he spent 12 years in various product marketing and management roles of increasing responsibility. Reinke then moved to the role of director – aftermarkets business at SVP Worldwide (Singer, Viking, Pfaff Sewing Machines), followed by his most recent position of director – refrigeration product marketing at Samsung Electronics. Reinke earned a Bachelor of Arts degree in marketing from Michigan State University and a MBA in management from the University of Notre Dame.