BFGoodrich official tyre of Global RallyCross

BFGoodrich is the new official tyre supplier for the Red Bull Global RallyCross (GRC) series. The Michelin brand commences immediately in this role in preparation of the 2016 season’s opening race following the signing of a multi-year agreement covering both the Supercar and GRC Lites classes.

“We are extremely excited to partner with BFGoodrich as our exclusive tyre supplier in Red Bull GRC competition,” said Red Bull Global Rallycross chief executive officer Colin Dyne. “BFGoodrich’s legacy, both in and out of motorsport, is second to none, and we look forward to working with them as one of our most integral partners beginning with this season.”

Parent company Groupe Michelin claims that its commitment to worldwide motorsport with its two global brands, Michelin and BFGoodrich, is unparalleled by any other tyre company. It backs up this weighty statement by noting that teams competing with Michelin tyres have taken every 24 Hours of Le Mans overall victory since 1998, as well as the past five World Rally Championships with drivers Sebastien Loeb and Sebastien Ogier.

Similarly, the BFGoodrich Tires brand has delivered more championships in world-class desert racing than any other tyre manufacturer over the past four decades, most recently dominating North American desert racing with 20 overall wins in the last two years’ 22 most-celebrated races on the continent. Only BFGoodrich owns 27 overall wins in the famous Baja 1000, more wins in the iconic race than those of all other tyre makers combined.

“The BFGoodrich brand is a critical part of the Groupe Michelin’s success in motorsports. The brand is key in how we use competition both to engage our consumers and to develop new products,” said Scott Clark, executive vice-president and chief operating officer, Michelin North America. “BFGoodrich’s heritage of four decades in racing on a wide variety of surfaces and terrain demonstrates the ability to bring advanced tyre technology to racing disciplines like the Red Bull Global Rallycross. In addition, BFGoodrich Tires shares many of the brand attributes and consumer interaction efforts that the Red Bull brand boasts. BFGoodrich Tires’ involvement in the GRC series is a natural extension of the brand’s global partnership with Red Bull.”

Despite its name, the entire Global Rallycross series takes place in the US. The heavily modified production cars competing in GRC race on a variety of venues, including NASCAR speedways and street courses; circuits typically feature a mixture of dirt and tarmac.