Zenises hosts Rome partners day

Zenises recently held its first Italian convention to present its brand portfolio at the historic 900-year-old Castello della Castelluccia in Rome.

Fifteen partners from various Italian regions attended the gathering at which the 2016 brand development strategies in Italy were unveiled. In addition to cementing Zenises commercial agreements, new marketing concepts were also presented to ensure that the Italian market will be well served for 2016.

During the weekend, other activities included Zenises partners and spouses trekking, horse riding, golf and having spa treatments. The culmination was a Casino night (with special Zenises currency) and the RistoTram, where the guests were transported, via a magical dinner evening, to view some of the most iconic architectural beauties that the Eternal City has to offer (including a private guided tour of the Colosseum).