Bosch revamps parts and workshop websites

Bosch has revamped its website offering, delivering two websites for parts and workshops. According to the company, the move reflects Bosch’s continual approach for “parts, bytes and services for the automotive aftermarket”.

Bosch Auto Parts (www.boschautoparts.co.uk) is aimed at both trade and consumers, recognising the desire for both workshops and the public to find out more about the comprehensive range of quality parts such as wiper blades and batteries.

With its focus on consumers as well as trade, there is an easy-to-find link to Bosch Consumer Service (BCS) as well as a News and Extra section, providing news and information on Bosch’s popular workshop reward scheme, called extra.

Meanwhile, the modernised Workshop World site (www.bosch-workshopworld.co.uk) has been designed as a one-stop shop for garage owners and technicians, providing all the necessary information on training, equipment, latest innovations for garages and the extra reward scheme. There is also a complete specification on each piece of equipment, which previously could only be viewed via print brochures.

In the News and Extras section, access to Bosch’s Auto Intelligence, a digital version of Bosch’s magazine provides information for the modern workshop, market developments, new technologies, vehicle innovations and component innovations.

“The two new websites are a huge improvement in terms of user experience and allowing readers to find what they are looking for,” commented Mark Heard, Bosch marketing manager, UK and Ireland Automotive Aftermarket. “Recognising the need to separate the parts and workshop audiences, so that parts can appeal to both trade and consumer, while Workshop World focuses on garage owners and technicians is integral to our success.”