Triangle opens US HQ in Tennessee

Ex-Bridgestone manager to lead Chinese manufacturer’s US business

Triangle Tire’s Triangle Tire USA division is establishing its North American headquarters in Franklin, Tennessee. At the same time, the company announced that it has appointed ex-Bridgestone Americas executive Manny Cicero as its CEO. Following his time at Bridgestone, more recently Cicero has worked as an industry consultant.

The ribbon-cutting for the new Brentwood, Tennessee location on Monday 2 November 2015.  Triangle Tire USA executive chairman Gustavo Lima, spoke at the event: “We chose Williamson County to be the place where Triangle Tire is planting a seed…For us as a business, there’s a wonderful experienced pool of tyre industry leaders available at all levels. Williamson County is a beautiful place to live, and we have really received the kindness and warmth of people here.”

Triangle chairman Ding Yuhua and Franklin mayor Ken Moore also were present, as well as Williamson County Chamber of Commerce president Matt Largen.

According to Tire Review, new Triangle USA CEO, Manny Cicero, played a key role in Franklin landing Triangle’s headquarters, according to local reports, which stated he sees the Franklin corporate staff increasing to as many as 20 employees over the next year.

Triangle Tire USA staff will establish sales and marketing, including developing US distribution channels and servicing tyre dealers. The Franklin office will work along with Triangle’s R&D centre in Akron, Ohio.