Pirelli names Performance Centre of the Year finalists

Pirelli has named the finalists in this year’s Pirelli Performance Centre (PPC) of the year competition. Every year Pirelli awards one of its 107 Performance Centres with the PPC of the year title. This year’s 11 finalists are:

• BMTR – Birmingham
• Central Tyre – Chester
• Jet Wheel & Tyre – Benfleet
• Merityre Specialists – Petersfield
• Micheldever Tyres – Micheldever Station
• Mill Tyres – Boston
• North Eastern Tyres & Exhausts – York
• Stortford Performance Tyres – Bishop’s Stortford
• STS Tyre Pros – Norwich
• STS Tyre Pros – Hemel Hempstead
• Tyrespot Ltd – Durham

Pirelli reports that each of the above depots has already been awarded Platinum status after scoring exceptionally well in the recent technical audit. The next stage is the mystery shopper exercise where each depot is scored by an independent assessor on the usual areas of the retail audit, including depot exterior, meeting and greeting, depot interior, qualification of the customer, inspection of vehicle and courtesy.

Pirelli UK managing director Dominic Sandivasci said: “My sincere congratulations to all 11 finalists. The technical audit is acknowledged as the toughest in the Industry and so it’s fantastic to see that 11 PPCs have achieved Platinum status. Best of luck to all the finalists, and I look forward to meeting with the winning team and crowning them our PPC of the Year”

The PPC of the Year will be announced in December.