Michelin backs TW Tyres’ £40,000 refurbishment

TW Tyres has invested £40,000 into refurbishing its Rugby branch as, which was part-funded by the Michelin Auto Professional programme’s business development fund.

TW Tyres director Mike Furner said: “We have been a part of the Michelin Auto Professional programme since its inception – in fact, we were one of a panel of dealers consulted on the programme before it was created. We work hard to renew our Michelin Certified Centre status, which demonstrates that we’re committed not only to the brand, but also to providing the very best technical expertise and customer service.”

TW Tyres’ Rugby site has eight ramps and five tyre bays, where a team of 20 staff – some of whom have been with the dealership for 37 years – work hard to offer expert customer service.

Mark Meagher, Retail Programme Development manager at Michelin, said: “The Michelin Auto Professional programme aims to support dealerships in their mission to provide excellent customer service, and TW Tyres is an ideal example of this mission in action. By investing the business development fund in refurbishing its reception, TW Tyres has improved the customer experience – one of the key goals of the programme.”

TW Tyres’ Mike furner added: “Michelin tyres are the number-one premium brand we sell by volume, and we’re confident this trend will only continue as the company continues to innovate. We’ve had a lot of interest in Michelin’s new CrossClimate tyres – the first summer tyre with winter capabilities. Everyone who’s fitted them so far has said they’re fantastic, and we’re eager to see their abilities put to the test as the weather turns.”