BluEarth – more than just a tyre

Yokohama approaching completion of GD100 anti-landfill programme

Japanese manufacturer Yokohama’s BluEarth designation, used to denote its most ecologically-sound tyres, is described by the Japanese manufacturer as “far more than simply a product label.” BluEarth demonstrates the company’s commitment to minimising the impact of tyre production and use while providing drivers with the optimum combination of performance and safety.

The BluEarth concept was introduced in 2011 and has since been applied to Yokohama’s range of environmentally-sensitive tyres. Initially developed as OE replacement options for hybrid vehicles, they are now established as replacement tyres across a huge range of vehicles and feature a wide variety of Yokohama’s green technology.

These include the use of Orange Oil Technology, where citrus oil is used to reduce the proportion of mineral oil-derived compounds and Yokohama’s revolutionary advance inner liner, which reduces air leakage and improves efficiency.

Other developments, such as golf ball-like dimples on the sidewall to reduce aerodynamic drag and specially-developed compounds to combine low rolling resistance for improved fuel efficiency with exceptional wet weather performance are all factors which are displayed by a tyre wearing the BluEarth logo.

This is deployed across all of the BluEarth range of tyres, while also expanding to include BluEarth marked Advan Sport V105 and Yokohama’s 4×4 Geolandar SUV range.

The company is also approaching the completion of its GD100 programme, launched to celebrate its centenary in 2017. In addition to ensuring that no waste products are sent to landfill from the production of tyres at as many of its facilities as possible, the company has committed to planting 500,000 trees across the world, as part of its ‘Forever Forest’ initiative and this will also conclude in 2017.