New Pirelli website online with increased video content

Pirelli’s new website has gone live, giving the manufacturer a global platform for its marketing operations. The company said the website would feature its “many souls”: including products, competitions, business, sustainability, art and culture, and the Pirelli Calendar. It takes a narrative approach, using images, videos, and texts to recount stories, in Pirelli’s words, “accompanying the visitor/reader along a course of Pirelli discovery.” The new pirelli.com is designed to be a digital “magazine”, which will also feed into Pirelli’s social media channels. The project is capped by seven updated cover stories as the visitor navigates to the site.