Michelin to use incadea solution for TyrePlus network in China

Software solutions and services provider incadea has entered into an agreement with Michelin to deploy its incadea.fastfit tyre business management solution in more than 2,000 TyrePlus retail sites throughout China by 2018.

Incadea.fastfit is an integrated solution that enhances the operational efficiency and productivity of tyre retailers. Through the use of e-commerce, knowledge management and customer relationship management tools, the solution collectively supports the optimisation of internal processes and procedures. Currently, incadea’s tyre business solution is used by more than 6,000 users across 26 countries.

“This partnership will allow us to better answer to retailers’ needs to capture the expected growth of the tyre and car service business in China over the next several years in our TyrePlus franchise network,” said Pascal Roche, vice-president and commercial director at Michelin China. “Incadea has a great reputation for delivering sustainable technology solutions that help retailers to manage better their operations locally and across the region.”

Patrick Katenkamp, chief executive officer of incadea, added: “With this partnership, Michelin China can capitalise on the growing market for automotive tyres and aftermarket products in the region through the use of proven and integrated technology solutions. This partnership is just one example of how Dealertrack and incadea can help automotive retailers transform their businesses worldwide.”

Germany-based incadea was established in 2000 and specialises in enterprise solutions for the automotive retail and wholesale industries. The company was acquired by Dealertrack Technologies earlier this year.