Broadening range, broadening appeal

Truck tyre retreading and the new truck tyre market upon which it depends have developed in terms of sophistication over the years. At the same time increased amounts of low-cost products have put pressure on the opposite end of the market. Recent years have seen Michelin address this with investment at the top and now additional product lines at the bottom. Tyres & Accessories met with new Michelin UK head Guy Heywood, who was promoted from his role as sales director for the company’s commercial vehicle tyre sales in the UK and Ireland earlier this year, in order to find out more.