Unconditional warranty to drive Apollo’s “high double-digit growth” in Thailand

The Apollo tyre brand currently holds an approximate five per cent share in Thailand’s passenger car radial replacement market (excluding the one-ton pickup segment), but Apollo Tyres Thailand is expecting “high double-digit growth” going forward. To facilitate further sales, the company now offers a two year unconditional warranty on its entire passenger car tyre range sold in Thailand.

The two year unconditional warranty offer is in addition to the standard five year warranty that Apollo already provides, and covers what the tyre maker calls “bad luck” failures – accidental tyre damage or impact breaks. Commenting on the offer, Shubhro Ghosh, head of Apollo Tyres’ ASEAN region, said: “The Apollo brand of tyres was introduced to the Thai customers less than two years ago, and since then we have been working towards creating a space for ourselves in this market. We have been able to provide such a unique and compelling unconditional warranty offer only because we have utmost confidence in our product quality, durability and performance.

“The unconditional warranty offer is helping increase Thai consumers’ confidence on the company and its products,” Ghosh added. “We are already witnessing very significant increase in sales in the passenger car tyre segment after introducing this offer.”

Apollo Tyres exports more tyres from India to the ASEAN area than to any other region. The company established its wholly-owned subsidiary Apollo Tyres (Thailand) Limited in 2013. The subsidiary distributes imports a full range of passenger car and commercial vehicle tyres from both Apollo’s plants in India and its manufacturing facility in the Netherlands.