Oxyo-pneus.fr now under Norauto banner

Back in March Norauto, a leading vehicle maintenance chain, and Oxyo-pneus.fr, the fourth largest player in the online tyre market in France, merged their e-commerce activities.

Now that Norauto and Oxyo-pneus.fr have joined forces, they are operating under the Norauto banner. Like other similar recent mergers and acquisitions, the idea is to leverage the strong brand on the one hand, and on the web agility, methods, and experience acquired by the pure player Oxyo-pneus.fr on the other.

The Oxyo-pneus.fr site was scheduled to migrate across to Norauto by the summer, but as of 18 September there was still a re-direct image on the Oxyo-pneus.fr domain.

Strategic expansion

The move also means Norauto is considerably increasing its points of customer contact, as the merger sees it take on 3,900 independent garages and home fitters who are Oxyo-pneus.fr partners.

“In a highly competitive and constantly evolving market, the prospects for growth favour the traditional players in the automotive sector. While price is the key factor today, motor vehicle users still expect more services tomorrow. With a network of 554 centres, mostly in Europe, and the constant development of added value services, such as 1 hour tyre fitting and the Tyre Hotel, we are confident in our capacities to secure a strong position on the market”, explains Fabien Derville, CEO of Norauto International and member of the Executive Committee of Mobivia Groupe.

Mobivia Groupe, for its part, continues with Bythjul.com. Acquired in July 2014, Bythjul.com is number two in the Nordic markets of Sweden, Norway, Finland and Denmark.