Online sentiment win ‘a great result’ for Continental

Following the news that Continental has topped this year’s sentiment rankings in our annual online branding survey, company representatives has expressed their delight at the win and their ambition to take both the sentiment and prominence titles next year.

Katy Dell, Continental Tyre Group online business development manager, commented: “This is a great result for Continental and delighted that it is not just our products that win awards. We’re committed to delivering relevant online information about Continental’s products to our consumers, and the support we’ve seen from retailers to help us achieve this goal is testament to these results. Our product focus on safety with performance clearly resonates with consumers, and we’re looking forward to the challenge of achieving the top spot in both metrics next year.”