Michelin pleased to remain a ‘powerful’ voice in the digital arena

There’s no other way to put it. Michelin has been simply dominant in our online branding survey, having won almost every time we have run it in the last decade. With this in mind, it is no surprise that Michelin representatives are pleased to remain a “powerful voice” in the digital arena.

Phil Baldock, communications manager for Michelin in the UK and Ireland, said: “It’s pleasing that we’re the most powerful tyre manufacturer voice in digital arena. We’re a global brand so a global online stage is a natural fit for us. The internet and social media are hugely powerful platforms to engage with consumers, customers, the industry and the supply chain, but that power brings it’s own challenges. Anything about Michelin that appears online is instantly accessible across the world, which certainly focuses the mind – especially in the UK where we produce content in the universal business language.

“The online voice we have isn’t a coincidence. We put a lot of effort into using online resources to talk about Michelin’s products and values and the importance of fitting premium tyres. We also use it to talk about our maps and guides and to help consumers make the link between those and the tyres. Social media is a big part of that effort, and it’s really becoming a natural way for us to distribute content and to develop conversations with consumers.”