Dakar involvement bolsters Cooper’s 4×4 tyre strength

Cooper can lay claim to being a leading brand within the 4×4 tyre market, with one of the stronger ranges of any manufacturer. Its tyres are selected for many applications, with the world’s most gruelling off-road endurance event, the Dakar Rally, perhaps the most notable for the challenge it presents to rubber. Cooper tyres are utilised by rally legends such as Xavi Foj, whose team is supported by the brand; links such as this help the manufacturer to underline its presence within this segment. Foj used the Discoverer S/T Maxx to take a podium finish in Buenos Aires this January, in what was the Spanish driver’s 25th Dakar Rally.