Stop the Crash – Continental partners with Global NCAP campaign

Tyre maker and automotive systems supplier Continental is to serve as a key partner to a four-year global campaign being rolled out to promote awareness of leading vehicle crash avoidance technologies in major emerging markets. The firm’s Tire and Chassis & Safety divisions are supporting the ‘Stop the Crash’ initiative organised by Global NCAP (Global New Car Assessment Programme), the London-based umbrella body of the NCAP organisations that carry out vehicle safety tests around the world. The company also states it will more closely position its Continental tyre brand to the campaign’s long-term goals.