Sistino appointed general manager of Pirelli’s industrial unit

The Board of Directors at Pirelli & C. SpA has appointed Lorenzo Sistino the company’s ‘general manager industrial’. Sistino joined the Pirelli group on 6 July and replaces Dino Maggioni, who is taking on new responsibilities within Pirelli’s Latin America region business.

Pirelli says Sistino’s appointment can be considered part of the process of strengthening the organisational unit that is responsible for truck and agricultural tyres. As per the strategy announced when the company’s Industrial Plan 2014-2017 was presented in November 2013, Pirelli has already separated this unit from its Consumer business unit.

Sistino was brand president and head of EMEA Sales and Marketing for CNH Industrial’s Iveco business until June 2014.