Protyre increases size and quality with modern tyre retail insights

Following on from our recent interview with national wholesaler Micheldever’s Alan Baldwin, Tyres & Accessories met with Protyre retail director Simon Hiorns at the company’s Warwick branch to find out more about the marketing and technology parallels that can be drawn between the two companies. Doing confirmed that the company’s growth path is continuing, but the firm’s CRM technology and marketing strategy mean it is a question of quality as well as quantity.