Pirelli targeting UK’s growing urban commuter car parc with all-season product

Launched internationally in Sicily at the beginning of 2015, Pirelli hosted a local UK market event to mark the introduction of its Cinturato All Season tyre at the Tamworth Snowdome. Closed to the public, the Snowdome’s indoor ski slope provided an excellent illustration of the increased mobility offered by the tyre; it allowed the demonstration Vauxhall Astra to ascend the steep inclines, which were rendered completely unmanageable when equipped with summer tyres. Meanwhile, Pirelli used warm outside conditions to demonstrate the tyre in dry and wet manoeuvres, particularly emphasising safety with a wet brake and swerve workshop.