Mitas acquires Australian distributor, opens local sales office

Mitas will have its own physical sales presence in Australia before the end of this year following the company’s acquisition of local Mitas tyre importer and distributor, Mityre Australia Pty Ltd. The deal will come into effect in the fourth quarter of 2015.

Mityre has imported the Mitas tyre range into Australia since 2001, and with its acquisition Mitas is now ready to increase market share and improve its logistics, marketing and customer service in the country.

“Expansion to new markets and building local sales offices is an essential element of our strategy for global growth. We are dedicated to further increasing our market share in the agricultural and industrial tyre segments in Australia both as a supplier to the original equipment manufacturers and the aftermarket,” said Andrew Mabin, Mitas’ marketing and sales director. “It is the farmers, construction industry and original equipment manufacturers who benefit when Mitas establishes a local presence.”