Hankook launches UK Facebook page

The new official Hankook Tire Facebook page for the UK market went live today. Hankook says it specifically designed the https://www.facebook.com/HankookUK page to “raise the brand’s profile by engaging with fans and sharing company news relevant to the local market” and says it will present exclusive video content, the latest product and industry news as well as competitions and tips and hints from tyre experts.

“The digital age is more prominent than ever before and this is reflected in Hankook’s marketing initiatives as a combination of traditional and digital marketing activities are deployed,” commented Jong Jin Park, managing director at Hankook Tyre UK. “Social media is fast becoming a new and effective communication channel for brands to reach out to consumers. As Hankook continue to build a solid presence in the UK market we want to ensure we reward loyal followers of the brand as well as welcoming new fans by providing real quality content that correlates to our consumer’s lifestyles and helps us to provide great customer service.”