Hankook courtesy car scheme for UK retail network

Hankook has launched a new courtesy car scheme across its UK retail network. Dual-branded Hyundai i10s have been given to a selection of retailers across the UK to be used as a courtesy car over a two year period. Hankook says the vehicles will effectively advertise its network members’ services when out on the road in the local area.

Jon Jing Park, managing director at Hankook Tyre UK said “This incentive provides the ideal opportunity to support the excellent performance of our valued retail network in the day-to-day running of their business, offering them a useful and cost-effective resource.  Marketing activities such as the courtesy car scheme are an integral part of the company’s marketing strategy in the region to ensure we continue to increase our brand presence and demonstrate commitment and support to our retailers.”

Jim Nicholls, retail operations manager at Eden Tyres added “We have developed a good working relationship with Hankook since their introduction with us in 2009.  The courtesy car from Hankook will become a valuable resource for us as it is not only exceptionally cheap to run but also allows us to use the car for our customers ensuring a more convenient service and memorable retail experience here at Eden Tyres.  We will also benefit from the mobile advertising the car will provide over the years increasing our company profile in the local area.  We are delighted to be a part of this latest incentive from Hankook which we believe adds genuine value to our business.”