Conti sponsoring T3 awards, providing Techradar & T3 with tech-focused content

Continental Tyres today announced a sponsorship deal with media group Future plc that will see the tyre maker involved across Future’s leading tech titles and take on headline sponsorship of the T3 Awards 2015.

In a new partnership for Future, Continental will be the sponsor for Car Tech Week, a special themed content event taking place from 28 September to 4 October to mark the launch of Techradar’s new Car Tech channel. Continental Tyres is partnering with both Techradar and T3 to deliver a series of special articles around the theme ‘Driving Upgraded’ as part of a larger suite of tech-focused content for motorists. Additionally, Continental is the headline sponsor for the T3 Awards, which will be renamed the T3 Awards Driven by Continental Tyres.

The multi-brand deal will see the Continental sponsorship interwoven across T3 and Techradar and other websites in the Future portfolio. The campaign includes event sponsorship, advertorials, social media and a strong display campaign. Nial Ferguson, Future’s content and marketing director, comments: “The T3 Awards celebrates the very latest in cutting-edge technology so we are delighted to be partnering with Continental, who have a phenomenal track record in developing cutting-edge products of their own through a continual focus on technology and innovation.”

“Continental Tyres is delighted to be partnering with Future for the T3 Awards,” adds Peter Robb, marketing communications manager at Continental Tyres. “Innovation in high technology products is a core part of our business and we see the T3 Awards as the perfect fit, celebrating the latest in cutting-edge technology.”