Brisa’s Bayman takes on CMA region position at Bridgestone

Hakan Bayman, CEO of Brisa Bridgestone Sabancı A.Ş since January 2009, has been appointed senior vice-president of Bridgestone’s CIS/Russia, Middle East and Africa (CMA) region. He begins in this position on 1 September, and while he steps down as CEO of the Bridgestone-Sabanci joint venture company he will remain on the Brisa board. Yiğit Gürçay replaces Bayman in the top Brisa job.

Bayman first joined Brisa in 2002 as vice-president of marketing and sales, only to leave the company and take up the position of general manager at BMW Borusan Otomotiv in 2007. He returned to Brisa at the start of 2009.

Yiğit Gürçay joins Brisa from GlaxoSmithKline, where he most recently served as senior vice-president and area director of the Middle East, North America and CIS region.

Bridgestone is currently in the process of redesigning its Bridgestone Europe strategic business unit and extending it to include the CIS countries, Middle East, Turkey and Africa.