Bridgestone launches Dayton third line brand

2015 is proving to be an eventful year for Bridgestone. In September Bridgestone re-launches Dayton as a truck tyre brand, following the rebrand of the firm’s independent distribution network as Bridgestone Partners as well as the news that OE sales are at a seven-year high, while buses and other fleets continue to sign Bridgestone contracts. Tyres & Accessories spoke with Bridgestone’s commercial sales director Greg Ward in order to learn more.

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