Brake Engineering’s new look takes to the road

Brake Engineering is planning a major brand refresh and has signed up to a number of events to ensure the trade takes full advantage.

Commencing the beginning of October, Brake Engineering is exhibiting at the Groupauto Trade Show, Mechanex Donington, AutoTrade Expo (Dublin) and Mechanex Sandown Park, alongside its attendance at the IAAF Annual Conference and Awards Dinner in December.

At each event, the company will unveil a range of services and branding designed to grow a customer’s sales of the company’s complete range of brake calipers, discs, drums, hydraulics, pads and shoes.

Kevin Price, Brake Engineering marketing manager, said: “It’s become clear that the Brake Engineering brand and products are incredibly popular with distributors and installers that wish to supply and fit a complete range of braking products. We’re very excited and it is our aim to ensure the Brake Engineering brand continues to be fully integrated into the fabric of an independent automotive aftermarket business.”

In recent months, Brake Engineering has introduced a number of new additions across its entire braking range, as part of its ongoing development of each specific braking product line and to support and enhance its position as a true full-line braking supplier.