TGI completes ‘Mission: Happiness 2’

Following the successful debut of TGI dealer meeting entitled “Mission: Happiness”, in Punta Cana, Dominican Republic in 2013, Tire Group International hosted its 2015 equivalent – “Mission: Happiness 2” recently.

The event was held in Cancun, Mexico at the Iberostar Grand Hotel Paraiso, winner of the World’s #1 Travellers’ Choice Award and one of the most exclusive resorts along Riviera Maya, Mexico.

According to TGI, this industry gathering provided tyre manufacturers, distributors, wholesalers and retailers from around the world an intimate and dynamic educational environment to exchange market data, share ideas, make new contacts and further solidify business and personal relationships. TGI presented a half-day educational session on tyre market trends, industry update, and specialized regional and segment marketing.

“Attendees were fully aware that our ongoing support and commitment to excellence would not end with the conference” says Joaquin Gonzalez Jr. , president of Tire Group International. “We will continue to provide our customers and industry partners with highly-personalized resources for their unique environments; customers have access to our array of service and training materials to fulfil the growing demand for localized marketing assistance.”

Events throughout the ¬day event were sponsored by companies including Titan, Atlas, Cooper, Mastercraft, Mickey Thompson, Galaxy, Bridgestone, TVS Eurogrip, MRF, Speedways, Roadclaw, Ohio Rack, ULS and Oriental Logstics.