Steve Tidmarsh joins SD-International as general manager

SD-International (SDI) has appointed Steve Tidmarsh as general manager. Tidmarsh brings over 35 years of experience to the Shanghai-based contract tyre manufacturer.

Tidmarsh’s experience includes 25 years at Goodyear Dunlop, culminating as sales and marketing director of both the consumer and commercial sectors. He has also held the position of financial director with Hi-Q Tyre Services as well as six years as managing director of Kumho UK, becoming the first non-South Korean to hold this title.

During his tenure at Kumho, tyre sales increased from 200,000 to over 1 million units a year through the support of exclusive distributor, Micheldever and the development of the highly successful EPC dealer programme.

During the past five years Tidmarsh has worked as a consultant for two leading UK based tyre wholesalers – Bond International and County Tyre Group.

On joining SD-International, Steve Tidmarsh commented: “I am delighted to be adding my experience and knowledge of the tyre industry to an already very progressive company and look forward to playing my part in taking SDI to the next stage of its development in the business. In a market that is over 50 per cent driven in the PCR sector, SDI offers a unique facility that gives national and regional wholesalers and large independent dealers the opportunity to purchase quality products direct from China with a recently expanded credit facility and also benefit from a long term partnership arrangement.”

Peter Nicholls, SDI’s sales & marketing director added: “We are pleased to welcome Steve to the SDI team and look forward to benefiting from his unique business qualities in the future.”