New website supports Firestone’s European relaunch

As of this month a new Firestone web presence is covering 18 European markets and providing product and brand information in 14 languages. Bridgestone Europe has rolled out the new site to support its ‘revival’ of the Firestone brand within the region, a drive that has seen it introduce a new tyre line-up and a marketing campaign aimed at “young-at-heart drivers” who aspire to the “freedom to drive”.

The new Firestone website is designed to have a vibrant, young look and feel. The pc, mobile or tablet sites are set up to present the Firestone product line-up in a clear and simple format and feature product search and store finders. Firestone says it aims to keep the site fresh and update it regularly with news and new product information. Sections for Firestone’s truck and bus tyre business and agricultural tyres will be added shortly.

The renewed website comes as a second digital initiative after a Firestone social media presence was launched on Facebook and Instagram earlier this year.