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Micheldever: TyreClick addresses market pressures and online competition

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Micheldever wholesale sales director Alan Baldwin is proud of the steps the company is taking to offer customers added tools such as TyreClick

Following on from Micheldever Tyre Services’ announcement last year that its TyreClick online platform was in use by over 1000 UK tyre dealers, the well-known wholesaler is promoting its online sales platform as an antidote to the increasingly professional competition emerging online. With this in mind, Tyres & Accessories met up with wholesaler sales director Alan Baldwin at the company’s Walsall warehouse and office site just outside Birmingham at the end of June.

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