Maxxis Gives County a Makeover

County Tyres is the latest dealership to have had a complete makeover courtesy of Maxxis, after demonstrating its commitment to the tyre manufacturer. The Newport Centre of Excellence will now have all of its external signage updated courtesy of the tyre maker and Stapleton’s.

Having been fitting tyres at its Shropshire site for 20 years, County Tyres owner Dave O’Neill, felt that it was the right time to have the dealership updated and benefit from the on-going support of one of the world’s biggest tyre brands, as he explains: “I have been stocking Maxxis tyres for seven years now and since making the decision to sell Maxxis, I have received a great amount of help from both the manufacturer and distributor. Being recognised for our support of the brand and having all of our external signage updated will not only make the place look completely different, but make us stand out from other dealerships in the area.

“In recent years we have seen a big trend in people veering away from the premium well-known brands. Consumers are looking to save as much money as possible, so when it comes to tyres they want to be assured that they are getting a reliable tyre at a great price. Maxxis offers our customers exactly that, an all-round good quality, very affordable range of tyres.”

The Shropshire-based dealership is one of over 350 fitting centres and garages that have achieved Maxxis Centre of Excellence status since the initiative was launched in 2007. Having demonstrated its commitment to promoting its rapidly growing brand, Maxxis feels that County Tyres had played a big part in its success in the UK to date, as managing director of Maxxis International, Derek McMartin confirms: “The Maxxis Centre of Excellence initiative is designed to help drive sales for dealers while building brand awareness for us throughout the UK, so having County Tyres sign up to it and demonstrate their commitment to Maxxis is fantastic. With the ongoing support of our dealers and Stapleton’s, Maxxis is fast establishing itself as a major player in the UK tyre market, and is looking forward to welcoming many more dealers onto the Maxxis Centre of Excellence Programme throughout 2015.”