Local production and OE aspirations – Triangle Tyre’s globalisation strategy

Cohade met with Triangle’s European partners in Munich in July and discussed the company’s globalisation strategy

Even though some 55 per cent of the more than RMB 9 billion (£943 million) it earned last year came from sales outside of China, Triangle Tyre Co. Ltd. doesn’t yet consider itself a global company. But this is something China’s largest privately-owned tyre business intends to change. While it continues to invest in domestic R&D and manufacturing facilities, Triangle says it is also ready to expand its footprint beyond China. The company has appointed a new chief executive officer to facilitate this step, and during one of his first appearances in this new role he shared that we don’t have long to wait until we see the emergence of a more global Triangle Tyre.

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

Subscribe now

Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here
Comments
Comments closed

We see you are visiting us from China.

If you would like the latest news from the Chinese tyre industry in Chinese, visit our partner site TyrepressChina.com. Or click below to continue on Tyrepress.