Trelleborg appoints EMG for industrial tyre PR

EMG, the leading international B2B and industrial communication specialist, has been appointed by Trelleborg industrial tyres operations, to develop and manage its media relations programme in the EMEA.

EMG first began working with Trelleborg industrial tyres operations, an operation within the Trelleborg Group, in 2013 in China where the firm was at the early stages of building its brand profile in China. Since then, EMG has provided media relations and marketing communications support including three major press conferences centred around the CEMAT and BAUMA China events generating significant media coverage with the Chinese business and trade press.

This paved the way for discussions with Trelleborg’s industrial tyres global communications team for support across EMEA. EMG’s team in Europe is now working on a media relations programme for the region including recent support at Paris-based trade show Intermat.