Start-up tyre fitter introduces CAM technology to drive online sales

Essex-based tyre fitment start-up Tyre-Smart has invested in CAM technology to optimise stock availability and web prices. The technologically savvy business aims to attract and maximise e-commerce sales opportunities while speeding up transactions in real time.

Glen Head set up Tyre-Smart with his brother Jamie after selling their former tyre business back in 2008. The business partners perceive significant opportunities to develop their business in the region and say they have identified a more agile, unencumbered business model to compete with the more traditional tyre operators in the area.

Introducing Cameo, Integrated Ledgers, Workshop Scheduler, Document Director, MIDaS B2C and OTC (Online Tyre Catalogue) into its business, Tyre-Smart will be heavily geared to driving its sales online to support its technology based tyre business from a single depot.

Glen says, “After coming back into the industry we decided to look at new software providers that could enable us to achieve our business model.  CAM is the market leader by far.  With its OTC system it can link our stock codes to supplier codes to optimise the timeliness of sellout data through the web, which means that consumers will see we have a lot of stock to offer via our supply partners.  While others told us this couldn’t be achieved, CAM will provide us with the solution we need and more.”

Mike Allen, managing director of CAM, adds, “It’s exciting to be involved at the outset with an aggressive new venture like Tyre-Smart.  We’re confident that with Glen and Jamie’s insight, established know-how and experience combined with our latest dynamically-linked systems, the business will grow rapidly and go from strength to strength.”