Delticom announces TyresNet launch

Online tyre retailer Delticom has begun rolling out the first in a series of new national websites that combine tyre sales, tips and information in the one location. Delticom’s name for the new information portal is TyresNet, and it says it aims to “open up the world of tyres and wheels” to motorists and tyre, rim and wheel suppliers. The first two sites to go live cater to the German (reifen.de) and Austrian (reifen.at) markets.

“With TyresNET, we can offer all our users a 360° information channel,” states TyresNet team head Stanislav Maer. “Anyone interested can find everything they need to know on any aspect of car-related topics, as well as tyres and rims, from A to Z on reifen.de and reifen.at”.

The internet has become a well-accepted information source for potential tyre buyers, and Delticom says one particular customer study shows consumers spend on average more than one hour online looking for the right product. It claims TyresNet, on the other hand, will provide the necessary information with “minimum effort and maximum output.”

Dates for the portal’s extension to other regions have not yet been announced.