Z launching run-flat, new sizes at Autopromotec

Following its European market introduction, the new Z tyre brand will be participating at the forthcoming Autopromotec in Bologna from 20-24 May in Hall 15 on stand 2.

This means the Z brand is going to introduce new sizes, which bring the range to more than 50 high performance dimensions. In addition, the Bologna event will see the launch of a Z run-flat tyre programme, a move designed to help reinforce the brand’s premium credentials.

To celebrate the premiere of Z at Autopromotec, there will also be a gala dinner event to be held at the Grand Hotel Majestic, Bologna’s finest hotel located in the heart of the old city, with musical artistes being flown in especially for the occasion.

Nigel Hampson, head of business development, stated: “This event is always a great opportunity for us to meet up with partners and discuss our exciting development plans for the European market. The superb Z range, which will be on display for the first time at Bologna, will gain even more strength with our new introductions and we’re particularly excited about extending the Z range with our latest run-flat tyre programme”.