Zenises hosts 2015 Westlake Partners Day in Bangkok

Zenises held its 2015 Westlake European Partners event on 14-17 March at the five star Grand Hyatt Erawan in downtown Bangkok. The company was joined by Westlake dealers and distributors from across Europe, as well as by leading dignitaries from Zhongce Rubber (Hangzhou Zhongce), the producer of the Westlake tyre brand. During the event, Ge Gourong, Zhongce’s CEO, expressed thanks to those attending for continuing the development of the Westlake brand in Europe, and detailed his vision for the brand’s future direction.

Building on its strengths in the commercial segment – Zenises claims that Zhongce is now the third largest producer of commercial vehicle tyres in the world – a new range of Westlake truck and bus tyres has been developed to support European growth. The new range’s characteristics are based on the required performance criteria of the leading manufacturers of commercial vehicles.

In the passenger segment, Westlake plans to build on the growing popularity of its latest SA37 performance tyre range with further additions to this segment, as well as further introductions in its 2015 winter and 4×4 tyre line-up.

Jorge Crespo, European general manager for Zenises, commented: “The new product range is really performing and the substantial investment in product research and development will definitely help strengthen the Westlake name in Europe”.

During the Partners Day, Zenises co-ordinated several days of events in thanking its guests for their participation in the growth of the Westlake brand over the past year, including vsits to Buddhist temples, world renowned floating market, and ‘Dinner at the Dome’ – a special event held on the 63^rd floor of the State Tower, the highest alfresco restaurant in the world.

The finale was a dinner cruise organised by the Banyan Tree Hotel, with guests invited to dance the night away with the Bangkok skyline as a backdrop. Crespo added: “It’s been a great occasion for Westlake and the partners of Zenises to come together. The sights and hospitality have truly remarkable and have set the scene for our continued success throughout 2015.”