South African launch for Z tyre brand

The Z tyre brand has held a co-ordinated countrywide launch in South Africa in association with Tyrecor, its distribution partner. Taking place in three different locations showcasing the country’s diversity to accommodate the maximum number of tyre dealers, the main event was held at the Emperor’s Palace in Johannesburg, hosted by Harjeev Kandhari, CEO of Tyrecor and Zenises, global distributor of the Z brand. The two supplementary official launch events were also hosted by Tyrecor at the Oyster Box in Durban and the Taj Hotel in Cape Town.

Guests at the launches were given presentations about the high performance characteristics and technical features of Z tyres. After, Tyrecor and Zenises hosted gala dinners with performances from belly dancers, fire eaters, African drummers and local musicians.

Nigel Hampson, head of development at Zenises, commented: “Tyrecor is already well established in South Africa. With the similarities between the European and South African car tyre market, the Z brand will certainly offer a strong alternative choice for the performance driver there. The combination of superb handling and driving comfort is ideal for confident driving through the country’s panoramic road network.”