Pirelli stand marks CV Show return after a decade
Not only was the Pirelli exhibit the first time that the firm has invested in a stand at the CV Show in a decade, but it was also a large one
Pirelli’s appearance at the recent CV Show in Birmingham is the first time in more than a decade that the well-known tyre maker has invested in a stand at the long-established exhibition. Pirelli’s flagship truck tyre range was at the forefront of the stand.
Pirelli’s entire 01 Series product range were on display, giving visitors a chance to see the latest developments within the 01 Series and Pirelli’s enhancement of integrated services for more efficient mobility.
The specific product range exhibited included: The FR:01 II and TR:01 II – Both these tyres are at home in even the most varied of usage conditions. They are more resistant and longer lasting, with better performance in both wet and dry conditions and at low temperatures, enabling higher mileage and better road-holding; The ST:01 Base – Specifically designed for trailers and semi-trailers, with a precise aim to cut operating costs; The ST:01 Neverending – These tyres are designed to offer the best possible efficiency and safety; And the ST:01 M&S – This Mud and Snow variant is specifically designed for trailers and semi-trailers when better grip performance is needed.
In addition, there was the opportunity to view Novateck TR:01 and ST:01 tyres. These form part of the integrated services that Pirelli offers to support haulage operators. Over the past few years, Pirelli has introduced the Novateck Tyre Retreading System through a network of certified retreaders.
Pirelli also demonstrated its web-based Fleet Management System at the show, which brings centralised invoicing, job authorisation and cost control under one roof.
Finally, visitors to The CV Show were offered the chance to see Pirelli’s Cyber Fleet, which enables automatic monitoring of tyre pressures and temperatures. Cyber Fleet increases efficiency by delivering lower running costs and fewer CO2 emissions, as well as improving safety.
Chris Evans, director of Truck at Pirelli UK, said: “The Commercial Vehicle Show is the most diverse road transport and logistics event staged in Britain…it gives us a great platform to showcase our continuing expansion within the truck market.”
Not only was the Pirelli exhibit the first time that the firm has invested in a stand at the CV Show in a decade, but it was also a large one. With both a return to the show and a big stand, the inference is clear: Despite, having relatively low levels of market share in the UK truck tyre sector, the firm is aiming to make a clear statement regarding its ongoing position in the UK and beyond.
Comments