Dunlop hires KINC for new PR campaign
Managing director Paul Knipe says KINC is "super pleased to be working together with Dunlop on this project"
Sports and music marketing agency KINC, so its Facebook page divulges, is “super excited” that Dunlop has chosen it to develop a new public relations campaign for the tyre maker. KINC says work is already “well underway” to integrate current and new Dunlop ambassadors into a new brand positioning PR initiative that will target lifestyle and consumer media.
“The purpose of our campaign is to enhance our new brand platform and positioning,” commented Kate Rock, consumer and brand PR manager UK & Ireland at Goodyear Dunlop Tyres UK Ltd. “We have asked KINC to deliver a high-energy, performance-driven PR campaign, which highlights our success in motorsport as well as our technologically advanced nature. We are looking forward to developing a strong working relationship with the team at KINC and executing an innovative PR campaign.”
“We’re super pleased to be working together with Dunlop on this project,” added KINC managing director Paul Knipe. “The brief gave us loads of scope to develop a creative edge and we look forward to executing an exciting campaign.”
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