Pon Group acquires German B2C tyre portal

The Pon Group has invested heavily in expanding its tyre business in recent years. After acquiring Euro-Tyre in 2010, the Dutch firm also took over German tyre wholesaler Reifen Gundlach. Jannes Bouman, Pon Group senior vice-president responsible for the Pon Tyre Group, now reports a further recent acquisition; the company has acquired a majority share in German B2C online tyre retailer Goodwheel GmbH.

‘Goodwheel – The Tyre Discounter’, as the company calls itself, was founded in 2006 and earns most of its turnover through the www.goodwheel.de portal in the German, Austrian and Swiss markets, although it also ships some tyres to dealers. Bouman comments that it has become essential to maintain an online presence in the tyre business as this is an area that grows in significance every year. He adds that the Pon Group intends to use its majority shareholding in Goodwheel to increase its e-commerce activities “in order to serve all customer groups in the best possible manner.”