New BKT campaign emphasises ‘oneness’ between tyre and application

Off-road tyre specialist BKT reports that the new advertising campaign it launched at the SIMA agricultural show in Paris has “taken off with great momentum.” The campaign centres on the slogan “We Experience – being part of your field”; BKT says the slogan emphasises the “solid bond between the company and the end user.” This message is supported by graphic that highlight a tyre which is entirely immersed in its environment –symbolising the “total integration within the tyre’s field of application.”

The new slogan and message is being applied to several BKT ranges for the agricultural, earthmoving, industrial and construction sectors. Print and online media campaigns are planned, and the campaign will also be seen at trade shows and exhibitions throughout the course of this year.