Motorcycle registrations sustain January growth – NMDA

The National Motorcycle Dealers Association has revealed that February registrations continued the strong start to 2015 witnessed in January, with double-digit year-on-year increases. As with previous months the 51-125cc sector showed an increase of 12.4 per cent as the biggest sector in volume terms, which means 207 more machines registered over February 2014. While sales in most power ranges increased, the sub-50cc moped segment decreased 20.7 per cent.

Stephen Latham, head of the National Motorcycle Dealers Association (NMDA) comments: “February is generally a quiet month for motorcycle sales with buyers holding back to take delivery of the new ‘15’ plate. Many of the sales in February will come from the less plate-status buyers of commuter motorcycles, such as scooters and lower powered naked machines.

“After 5 years of decline, motorcycle sales are now returning to a more stable position. Registrations for March 2015 show a strong market and new number plates can improve the residual value of prestigious machines.

“Expensive motorcycles are the key to the dealerships profitability to increase the overall sales volume.

“A general improvement in both the economy and employment figures is reflecting well on bike sales. We hope to see this trend continue throughout 2015.”