Magna Tyres begins German wholesale alliance

Magna Tyres Group has entered into a strategic relationship with German wholesaler Reifen Helm and reports that this new agreement, which came into force this month, represents an “important step” towards further introducing the Magna tyre brand in northern Germany and increasing the brand’s profile.

“Magna Tyres has found the ideal partner in Reifen Helm to further expand their OTR tyre activities in north Germany,” wrote Magna Tyres in a statement. “Both companies contribute a valuable and long-term experience of tyre sales and distribution to their cooperation.” The deal with the wholesaler covers both the Magna brand and Magna’s new ‘MTP’ brand of OTR tyres.

A similar partnership with Interpneu Handelsgesellschaft takes care of Magna Tyres’ business in the south of Germany.